Separating Emotion From Property Value

Consider a seller receiving buyer feedback after the first open day. The number coming back does not match what they had been planning around. There is a pause. Then the defence begins - and it is not a defence of the evidence.It is about the kitchen they renovated three summers ago.

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When to Adjust Strategy During a Sale Campaign

Launch week is the most valuable period in any campaign. The attention that exists in the first seven days of a property being live does not come back simply because the price is eventually adjusted. Vendors who understand this respond to a stalling campaign earlier than feels comfortable. Those who

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